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Marketing Operations articles

Summary image

MAP Migration: 5 questions to ask before making the move

Switching your Marketing Automation Platform (MAP) can be an exciting time, but it’s important to truly…

#B2B #Eloqua Hootsuite MAP Marketing Automation Marketo Migration SFDC
Read more
Summary image

The MAP Migration Timeline: 24 steps to your new automation platform

Follow our step by step guide and ensure this complex and potentially costly process is carried…

#B2B #Eloqua Hootsuite MAP Marketing Automation Marketo Migration Salesforce SFDC
Read more
Summary image

Think at least twice before migrating your marketing automation platform (MAP)

Migrating your marketing automation platform can be time-consuming and costly. If your mind is made up, here…

#B2B #Eloqua Hootsuite MAP Marketing Automation Marketo Migration Salesforce SFDC
Read more
Summary image

GDPR: start asking for permission, or prepare to beg forgiveness

GDPR changes everything. Rather than tell you what you should be doing, we’re sharing our ten…

#B2B Data privacy Data protection GDPR
Read more
Summary image

Connected conversations: the Fantasy User Interface (FUI)

In a perfect world, what would be the best possible support we could offer our business…

#B2B BDR Sales development SDR
Read more
Summary image

Connected conversations: how smarter calling delivers greater ROI

Marketers have invested heavily in marketing technology in recent years – but isn’t it time the…

#B2B BDR Integrated Marketing SDR Teleservices
Read more
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