ABM Essentials: A Guide to Account List Building
Successful ABM is all about selecting the right accounts. Read our guide to ensure the fundamentals are in place for building the best target…
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data articles
B2B Sales and Marketing: 5 ways to hit the ground running in 2024
How should you invest your 2024 sales and marketing budget for maximum return? Check out our 5 suggestions (no.1 may be a surprise)
The Silent Killer of Pipeline: A Webinar with Oktopost and MarketOne’s Shaun Ma
Our own Shaun Ma, Director of Strategic Advisory, joins Oktopost and Kenda MacDonald, CEO of Automation Ninjas, to discuss ‘The Silent Killer of Pipeline’…
A big data problem or a big problem with data? Part II: the solution
Find out how to overcome the 5 most common data problems outlined in the first part of this article.
A big data problem or a big problem with data? Part I: the issues
B2B data is rarely that “big”, but it is notoriously complex. Can you relate to these five common challenges we encounter?
Modeling ensembles: making predictive analytics more accurate
There’s room to improve even the most advanced analytic models. Here’s one approach to getting more from your data.