Sales & Marketing Alignment in the time of Covid with John Steinert, CMO of TechTarget (S1, Ep3)
Listen as John Steinert, CMO of TechTarget, and Fred Ewald, CEO of MarketOne, join Enrico for an exploration of the implications of working from…
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- Challenges overview
- I want to transform our marketing
- I need to scale my team cost-effectively
- I need to sell to accounts, not individuals – ABM
- I want to get a single view of my customers
- I need sales ready leads, not MQLs
- I want to deploy a marketing automation platform
- I want my events to start delivering a return
- I want to make my calling smarter
- I want to get lead scoring working properly
- Articles
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