In today’s complex B2B landscape, buyers expect consistent, relevant experiences across every touchpoint. Our Customer Journey Orchestration framework ensures no account or lead is left behind while harnessing the power of 3rd party intent and AI to deliver the right message to the right person through the right channel at the right time.
The integration of intent signals into our customer journey orchestration has transformed how we engage with prospects. We're now having the right conversations at the right time, resulting in 40% faster sales cycles
Mark ThompsonDirector of Digital Marketing, Adobe
Incorporating intent signals into your Customer Journey Orchestration enables you to refine your focus to contacts with a higher in-market propensity and then to tailor your messaging more closely to their actual needs. For instance, in a recent campaign for a global leader in the testing and compliance industry, moving from a ‘greenfield’ to an intent-driven approach enabled MarketOne to generate more BDR qualified leads (BQLs) in one month than in the previous quarter.