Ending CMO and CIO rivalry to lead your business towards growth
OK, ‘rivalry’ is a strong term, but in B2B, when marketing and IT work together, wonderful things can happen. Here’s how…
We're hiring! See opportunities > Contact us
-
- Challenges overview
- I want to transform our marketing
- I need to scale my team cost-effectively
- I need to sell to accounts, not individuals – ABM
- I want to get a single view of my customers
- I need sales ready leads, not MQLs
- I want to deploy a marketing automation platform
- I want my events to start delivering a return
- I want to make my calling smarter
- I want to get lead scoring working properly
- Articles
FILTERS
FILTER OPTIONS
- ABM
- Account Based Marketing
- AI
- Analytics
- Artificial Intelligence
- Attribution
- B2B
- B2b Ignite London
- b2b ignite USA
- BDR
- business process
- Business processes
- buyer experience
- Buyer Journey
- CDP
- Cloud connector
- CMO
- Cookies
- Covid-19
- CSAT
- Customer Data Platform
- Customer Experience
- customer journey
- Customer Satisfaction
- CX
- data
- Data privacy
- Data protection
- Demand Center
- demand generation
- Digital Marketing
- Digital Production
- Digital Transformation
- Eloqua
- Email Marketing
- Email Nurture
- Events
- funnel
- GDPR
- Generative AI
- Global Marketing
- Hootsuite
- Inbound
- Integrated Marketing
- Integration
- Internship
- IT alignment
- KPI
- lead development
- lead management
- Lead nurture
- lead quality
- lead scoring
- Legitimate Interest
- Live chat
- MAP
- marketing alignment
- Marketing Attribution
- Marketing Automation
- Marketing Funnel
- marketing intern
- Marketing operations
- Marketing Transformation
- Marketo
- Mid-funnel
- Migration
- Monitoring
- MQL
- Net Promoter Score
- NPS
- Oktopost
- Outbound
- Outreach
- outsourcing
- People
- pipeline
- Predictive
- re-engagement
- Reactivation
- recruitment
- Reporting
- ROI
- SAL
- Sales Accepted Lead
- sales alignment
- Sales development
- Sales engagement platform
- Salesforce
- Salesloft
- Schneider Electric
- SD360
- SDR
- Search Engine Optimization
- Segmentation
- SEO
- SEP
- SFDC
- Sharpspring
- silos
- SiriusDecisions
- Social Media
- Social sign-on
- strategy
- TechTarget
- Teleservices
- Tom Stearns
- Tracking
- UBX
- UCX
- Unified Buyer Experience
- Unified Customer Experience
- User Experience
- UX
- Visualization
- Waterfall
- webinars
- WFH
- Work from home
Marketing operations articles