
In today’s complex B2B landscape, traditional demand generation isn’t enough. Success requires a sophisticated, integrated approach that creates, captures, and converts demand on an ongoing basis across multiple channels while delivering a seamless customer experience. This approach needs to be agile to adapt with changes in data, technology, and GenAI maturity levels.
The Demand Cycle:
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The difference between good and great demand generation is orchestration - bringing together the right mix of data, channels, and programs to create seamless customer experiences."
Ray KemperCEO, Salesforce