Transform your marketing organization with a comprehensive assessment of your demand generation capabilities and a clear path forward.

Every organization’s journey to demand generation excellence is unique. Our Demand Maturity Assessment provides a structured framework to evaluate your current capabilities and build a roadmap for growth.

Understanding Your Current State

The Maturity Journey: From CX Primitive to Customer-Centric Excellence

Our assessment will help us to work out where your organization is on our maturity curve so that we can advise you on the steps to take in order to move your closer to the ‘North Star’ of Seamless, hyper-personalized “right time” experiences:

• CX Primitive: You are likely still operating in silos, and only using email in single-touches to broad, unsegmented audiences
• Improving: Using multiple channels, you are using multi-touch programs triggered by audience behavior
• Transforming: Communications are segmented at a deep level, using standardized frameworks
• Customer-centric: All Demand activities are managed from a Center of Excellence, backed by strategic planning and governance with the goal of sending the right message to the right person at the right time

Deliverables You’ll Receive:

1. Detailed Demand Maturity Scorecard
2. MarTech, data, and GenAI assessment findings
3. Quick-win recommendations for critical gaps
4. Lead scoring and management design considerations
5. Multi-year strategic roadmap

Want to learn more? Why not book an initial conversation so we can understand your challenges in more detail: