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Demand Maturity Assessment
Where Does Your Demand Generation Stand Today?
Transform your marketing organization with a comprehensive assessment of your demand generation capabilities and a clear path forward.
Every organization’s journey to demand generation excellence is unique. Our Demand Maturity Assessment provides a structured framework to evaluate your current capabilities and build a roadmap for growth.
Understanding Your Current State
- Comprehensive evaluation of your marketing organization
- Analysis of sales and marketing alignment
- Assessment of data governance and platform utilization
- Review of segmentation capabilities and effectiveness
- Review use of signals/intent and GenAI to inform and scale “right time” experiences
The Maturity Journey
From CX Primitive to Customer-Centric Excellence:
- CX Primitive: Single-touch emails and siloed processes
- Improving: Multi-channel, triggered programs
- Transforming: Standardized frameworks and advanced segmentation
- Customer-Centric: Seamless, hyper-personalized “right time” experiences
Organizations with mature demand generation processes achieve 133% greater revenue than those with immature processes
Intellistart
Deliverables You’ll Receive:
- Detailed Demand Maturity Scorecard
- MarTech, data, and GenAI assessment findings
- Quick-win recommendations for critical gaps
- Lead scoring and management design considerations
- Multi-year strategic roadmap