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lead scoring articles

How to Lead Score Like a Boss: Watch our session from B2B Ignite London

If you missed our session at B2B Ignite London, you can watch it here! Our own Mary Kleinsorgen and Gifford Morley-Fletcher have a totally…

#B2B #B2b Ignite London #Events #lead management #lead quality #lead scoring #marketing alignment

Question: what is the difference between a lead score and a buyer segment?

Most scoring programs focus on identifying buyers at the Marketing Qualified Lead stage. But this approach risks neglecting valuable segments that could yield immediate pipeline.

#B2B #lead scoring #Segmentation

Stop chasing rainbows and unicorns: take the time to get lead scoring right

There are no short cuts or quick fixes when it comes to lead scoring. Instead, you need to take time to implement the right…

#B2B #Lead nurture #lead scoring