How to Lead Score Like a Boss: Watch our session from B2B Ignite London
If you missed our session at B2B Ignite London, you can watch it here! Our own Mary Kleinsorgen and Gifford Morley-Fletcher have a totally…
FILTERS
FILTER OPTIONS
lead scoring articles
Question: what is the difference between a lead score and a buyer segment?
Most scoring programs focus on identifying buyers at the Marketing Qualified Lead stage. But this approach risks neglecting valuable segments that could yield immediate pipeline.
Stop chasing rainbows and unicorns: take the time to get lead scoring right
There are no short cuts or quick fixes when it comes to lead scoring. Instead, you need to take time to implement the right…