Deliver consistent, relevant engagement that moves prospects through their buying journey and keeps customers engaged.

A nurture for every journey stage

At every stage in the buyer journey, from newly acquired contact to established customer account, the Global Nurture Framework is an always-on, templated and scalable approach that ensures your first-party contacts and accounts are receiving multi-channel messaging relevant to their current situation and challenges.Programs activated use the right mix of channels in order to engage contacts and accounts with the right message at the right time.

Not getting the most out of your marketing automation? Our MAP execution services are delivered by a team combining onshore and offshore resources. Scalability is ensured by the establishment of clear processes and adhering to governance. Our services include:

• Assets and program execution for email marketing campaigns initiated by client stakeholders (both emails and landing pages considered as assets)
• Creation of ‘master’ templates to facilitate translation and rollout
• Utilization of client’s workflow solution for project execution, coordination and communication as agreed and documented in the Standard Operating Procedure (if not, we use our own established Jira workflow solution)
• Self-quality and peer-quality assurance of campaigns and assets, links, content, client best practices, and client outlined branding standards prior to sending to the requester for approval
• Send email test for approval or share landing page links to client requesters
• Launch of programs (consisting of assets) through MAP based on client’s provided content and processes

“Your team’s innovative approach and collaborative spirit has inspired us to think outside of the box”

Sr Digital Marketing Manager, global data center organization