What are you up against?
Don’t know where to start?
There are competing demands from the business – everyone wants the latest thing. This is why we start with a nurture readiness assessment, We help you figure out where to start, the best way to get programs into market, and where to find the quick wins. Walk first, run later.
Dealing with other people’s expectations
Whether or not it was your idea, they’ll still be looking to you to deliver. We can help you put a measurable infrastructure in place so you can set benchmarks, project outcomes, prove results. Measuring outcomes precisely will help you not only make nurturing more effective – but it will also help others understand what you are doing.
You know lead nurturing is powerful, you know it’s sophisticated – and you know that without some governance of the platform, it will quickly descend into chaos. We’ll put a structure to keep things in line. We’ll determine what’s fixed and what’s flexible, we’ll implement standards to speed delivery, and put consistent reporting systems in place.
How do you coordinate nurtured email with other channels?
Email is not the only game in town. For lead nurturing programs to be successful you need to coordinate your efforts across channels, throughout the customer journey. We help you surround the customer by integrating everything from email and remarketing to web personalization and live chat. Email is not the only channel you’ve invested in – we ensure those investments pay off as part of an integrated whole.