Outcomes and Reporting
Measure What Matters in B2B Demand Generation
Transform data into actionable insights with comprehensive outcome measurement and reporting
Success in modern demand generation requires sophisticated measurement and reporting capabilities. Our framework ensures you’re tracking the right metrics for every stakeholder while driving continuous improvement.
Leveraging both our Strategy & Planning and Data & Analytics services, we can define and report on the Outcomes generated by all Demand Program Types (DPTs). This helps to inform Next Best Action and measure the progress of accounts / contacts between Customer Journey Segments. By utilizing these insights, we can optimize our marketing strategies and improve customer engagement throughout their journey.
Role-Based Reporting: Different roles require different reports
1. Leadership Dashboards
- Marketing-sourced revenue
- Marketing-influenced revenue
- Demand generation KPIs
- ROI metrics
2. Marketing Manager Views
- Campaign performance metrics
- Channel effectiveness
- Lead quality indicators
- Conversion rates
3. Operations Reports
- Database health metrics
- Process efficiency
- System performance
- Data quality scores
The role-based reporting approach has transformed how we communicate marketing's impact. Our executive team now has clear visibility into marketing's contribution to revenue, while our operational teams have the tactical insights they need."
David WilsonCMO, Hubspot