Putting the Human back into Marketing: How to rise above the Tech Noise (S2,Ep2)
Has B2B marketing really changed that much in the last 20-30 years, or is there just a lot more noise generated by the glut…
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- Challenges overview
- I want to transform our marketing
- I need to scale my team cost-effectively
- I need to sell to accounts, not individuals – ABM
- I want to get a single view of my customers
- I need sales ready leads, not MQLs
- I want to deploy a marketing automation platform
- I want my events to start delivering a return
- I want to make my calling smarter
- I want to get lead scoring working properly
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