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Demand Program Types

Align your approach with your data

Leverage proven frameworks for ABM, Sales Development, and Always-on Programs.

One size doesn’t fit all in B2B demand generation. Success comes from selecting and implementing the right mix of demand programs for your specific audience and objectives.

Our Core Program Types:

1. Full-funnel, signal-led ABM/ABX Programs

  • Strategic account selection
  • Deep account insights
  • Personalized engagement
  • Measurable outcomes

Perfect for: Enterprise sales, high-value accounts, complex sales cycles

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ABM / ABX framework

2. Sales Development Programs

  • Integrated digital and human touches
  • Coordinated multi-channel approach
  • Sales-ready lead focus
  • Real-time intelligence gathering

Perfect for: Pipeline acceleration, qualified lead generation, event recruitment

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SD360 - surround the buyer with human and digital messaging

3. Always-on Programs

  • Systematic lead nurturing
  • Automated engagement paths
  • Consistent brand presence
  • Scalable execution

Perfect for: Lead nurturing, contact engagement, customer retention

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Always-on nurture

Implementation Approach:

  • Careful program selection based on audience needs
  • Channel mix optimization
  • Content alignment
  • Performance measurement
  • Continuous optimization
Next: Full-funnel, Signal-led ABM / ABX