Modeling ensembles: making predictive analytics more accurate
There’s room to improve even the most advanced analytic models. Here’s one approach to getting more from your data.
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B2B articles
Maximizing conversion rates using social sign-in
Should you be taking advantage of social sign-in to make registration quicker and easier for your prospects? (Gathering more data in the process)
4 reasons lead nurturing and search go hand-in-hand
They might appear odd bedfellows, but search engine marketing can both inform and feed your nurture programs.
The SiriusDecisions Demand Waterfall explained: Part II
In the second part of this two-part article, we explain how there’s three funnels in one, and explain what we mean by pushes, sandbaggers…
The SiriusDecisions Demand Waterfall explained: Part I
A deep dive into one of the most commonly used frameworks in B2B demand generation, re-architected to recognize the invaluable role of teleservices in…
Why a simpler buyer journey gets better results
Beware over-complexification! Simplify your journey planning with our straightforward three-stage approach.
The EU privacy directive: in praise of cookies
Cookies get a bad press, but they’re vital not just to us marketers, but to the customers who benefit in ways they don’t always…