We're hiring! See opportunities > Contact us
Demand Program Types
Align your approach with your data
Leverage proven frameworks for ABM, ABX, Sales Development, and Always-on Programs.
One size doesn’t fit all in B2B demand generation. Success comes from selecting and implementing the right mix of demand programs for your specific audience and objectives, and this is driven by our Customer Journey Orchestration engine. CJO identifies contacts ‘surging’ on relevant topics and their current buyer journey stage, enabling the selection of message and appropriate channel mix.
Our Core Program Types:
1. Full-funnel, signal-led ABM/ABX Programs
- Strategic account selection
- Deep account insights
- Personalized engagement
- Measurable outcomes
Perfect for: Enterprise sales, high-value accounts, complex sales cycles
2. ABX-as-a-Service: MIDAS
- Shift your KPIs from marketing metrics to sales outcomes
- Target accounts actively in market
- Drive sales and marketing alignment
- Improve ROI from media investment
Perfect for: Qualified lead generation, optimizing media spend, improving buyer experience
3. Sales Development Programs
- Integrated digital and human touches
- Coordinated multi-channel approach
- Sales-ready lead focus
- Real-time intelligence gathering
Perfect for: Pipeline acceleration, qualified lead generation, event recruitment
4. AI-driven Always-on Programs
- Systematic lead nurturing
- Automated engagement paths
- Consistent brand presence
- Scalable execution
Perfect for: Lead nurturing, contact engagement, customer retention
Implementation Approach:
- Careful program selection based on audience needs
- AI-driven channel mix optimization
- Content alignment
- Performance measurement
- Continuous optimization