Transform your demand generation approach with a proven, comprehensive framework that aligns marketing and sales efforts across the entire customer journey

In today’s complex B2B landscape, traditional demand generation isn’t enough. Success requires a sophisticated, integrated approach that creates, captures, and converts demand across multiple channels while delivering a seamless customer experience. This approach needs to be agile to adapt with changes in data, technology, and GenAI maturity levels.

The Demand Cycle is your roadmap to building a mature, high-performing demand engine that:

• Aligns marketing and sales efforts around a unified customer journey
• Orchestrates personalized experiences across all channels
• Delivers measurable pipeline impact through targeted program types
• Ensures no lead is left behind through systematic journey orchestration
• Is optimized for an organisation’s current maturity levels

Explore the Demand Cycle Framework

1. Demand Maturity Assessment and Roadmap – Understanding your current capabilities and charting the path forward
2. Signal-led Customer Journey Orchestration – Segmenting your data and incorporating intent to deliver seamless, personalized “right time” experiences across every touchpoint scaled through GenAI
3. Demand Program Types  – Implementing the right mix of programs for your target audience
4. Outcomes and Reporting  – Measuring impact and optimizing performance